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Business Transformation

What a business transformation assessment actually involves

Two to four weeks, a lot of questions, and a roadmap you own at the end. A plain description of what happens, who we talk to, and what you get.

Syntrava6 min read

Assessment is an overused word. It usually means a free audit that concludes you should buy whatever the firm happens to sell. This is a description of what a paid assessment involves instead, so you can judge whether it is worth the money before you spend it.

Week one: how the work actually moves

We start with the people doing the work rather than the org chart. Interviews with leadership establish what the business is trying to achieve and where it feels constrained. Interviews with staff establish what actually happens, which is frequently different. Not because anyone is hiding anything, but because the documented process and the real one drift apart over years.

We also follow individual units of work end to end: one job, one order, one client matter. Then an awkward one. The exceptions are where the real cost usually lives.

Week two: mapping and measuring

  • Workflow maps of the core processes as they run today, not as they are meant to
  • An inventory of the systems in use, including the shadow spreadsheets
  • Every point where information is re-entered by a person
  • Where work waits, and what it is waiting for
  • Which decisions escalate, to whom, and how often

Measurement matters here. "This takes ages" is not actionable; "this happens forty times a week and costs twenty minutes each time" is. Where numbers are not available, we estimate them with the people who do the work and mark them as estimates.

Weeks three and four: findings and roadmap

Findings come first, separately from recommendations. You should be able to disagree with a proposed solution while still accepting the diagnosis behind it. Each finding is presented with the evidence supporting it.

The roadmap then ranks opportunities by value, effort and risk, and sequences them so early work de-risks later work. It includes the things you can do yourself, and it says plainly where we think the answer is a process change rather than a system.

If an assessment can only conclude that you need what the firm sells, it was not an assessment.

What you own at the end

All of it. The maps, the findings, the roadmap. Take it in-house, take it to another firm, or do nothing with it for a year. The assessment is deliberately self-contained so that the decision to implement is a separate decision, made with better information than you had before.

Why the diagnosis stage is worth paying for

McKinsey’s survey work found that fewer than 30% of transformation efforts succeed, and that only 16% of respondents reported a digital transformation that both improved performance and sustained the improvement. The practices that separated the successful ones were not technology choices. They clustered around leadership, capability building, empowering the people doing the work, and communication.

That is the argument for spending real time on the diagnosis. The failure mode is rarely picking the wrong tool. It is starting to build before anyone has established what should change and whether the organisation will actually adopt it.

Sources

  1. Unlocking success in digital transformations

    McKinsey & Company · 2018

    Global survey of 1,793 participants, fielded January 2018.

Written by Syntrava. This article is general guidance based on patterns we see in operational work. It is not a description of a client engagement, and it is not advice specific to your business. Figures quoted are attributed to their original source above; check the methodology before relying on any of them.

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